![]() Let’s take a closer look at each type.ĭSLR: A popular camera choice that can be used for taking pictures, as well as filming, is a DSLR camera. There are two main types of cameras you can use for filming workouts – DSLRS and “point and shoot” action cameras. In this section of the article, we will look at what kind of camera you should choose and some best practice tips for filming workouts. In the past decade, well-known brands like Canon and Nikon began releasing affordable cameras to the consumer market. The increased interest in vlogging has made camera equipment more widely available at more reasonable prices. In fact, it was reported by Insider that a survey of 3000 children found that the most sought after future career was Youtuber – make of that what you will. Once seen as a niche hobby, it has now exploded into the mainstream. In recent years it’s become more and more popular to become a Youtube vlogger. Let’s talk a look at the key things you need to know about filming and camera to give to you a leg up on the competition. Coupled with non-fitness influencers suddenly deciding they actually were fitness influencers and you find yourself in a highly competitive market. Already well versed in how to connect with an audience online and deliver results, they definitely had a headstart and crucially occupied a large part of the market. In truth though, the one sector of the industry that was ready for the enforced digital revolution were online fitness businesses and influencers. This is a great example of using member-generated content to create a sense of community. ![]() As the article notes, Crunch Fitness encourages its members to upload pictures and videos of their workouts for prizes. Instagram, in particular, has become a hotbed of fitness inspiration or #fitspo. As this 2019 article from Vox explains, there has been a rise in the popularity of “doing it for the gram” which simply put is showing off your workout routines and habits on your social media pages. In recent years the practice of filming workouts has become way more normal in the fitness world. In terms of return on investment(ROI) 88% of marketers are satisfied with the ROI of their video marketing efforts. However, outside that, it’s also vital that gyms and studios create video content to use on their social media platforms and for wider marketing activities. For long stretches of 2020, this was the only way for gyms and studios to reach their members. Why Filming Workouts Has Become NecessaryĪs we have briefly looked at in the intro its become so important to be able to film and broadcast your online classes.
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